STRATEGIC ADVISORY SERVICES

Ideas to Inspire.
Strategies for Growth.

Scalable Intelligence & AI-Enablement Expertise for Your Professional Practice

A Valued AEC Resource

Is your AEC firm facing challenges in market positioning, business development, leadership growth, or CRM adoption? Are these roadblocks preventing your firm from reaching its full potential?

Welcome to CatalystFactor. A Catalyst ignites change, and a Factor multiplies its impact.

CatalystFactor delivers methodologies and proven frameworks to help your firm stand out, win ideal clients, and empower your team. From intelligent frameworks for marketing, business development and staff development, CatalystFactor provides consistent, scalable solutions that work.

Turn challenges into opportunities, achieve sustainable growth, and attract top clients to become an industry leader. CatalystFactor is here to help your firm thrive. Connect today to start your transformation.

INTEGRATED STRATEGIES, BOTTOM-LINE RESULTS

Propel Your Practice to New Heights

Take your practice to the next level with strategy facilitation, business and personnel coaching, and strategic marketing advisory services from CatalystFactor, an industry leader who is admired and respected for his innovative, strategic, and forward-thinking approach. Unlock opportunities you never thought possible.

inspiration

I help professional practices elevate their culture and performance by integrating agentic AI digital twins—replicating the thinking, decision-making, and strategic instincts of your best experts.

This isn’t about replacing people. It’s about scaling excellence, guiding teams with clarity, and creating a rhythm of success that endures beyond individual contributions.

I work with firms to embed innovation frameworks that encourage thinking beyond the expected. Together, we build a culture where expertise is amplified, not lost, and where every project reflects your full potential.

innovation

Success in professional services isn’t luck—it’s “by design,” as Branch Rickey famously said.

Using AI-powered agentic digital twins, we capture and amplify your firm’s most innovative instincts, enabling bold ideas to scale across teams, disciplines, and projects.

The result? A culture where creativity is repeatable, change becomes a strategic advantage, and your firm leads with ideas so compelling, prospective clients don’t just notice—they lean in and say, “Please, tell me more.”

integrity

In professional services, reputations are built project by project, but they endure through integrity. I help firms learn to lead with trust by embedding ethical decision-making, authentic leadership, and value-based delivery systems into the fabric of their operations.

With the support of agentic AI digital twins, your team’s consistency and judgment become scalable, ensuring every client interaction reflects your core values.

This isn’t just about doing things right—it’s about doing the right things, reliably, across every touchpoint, so that trust becomes your most powerful differentiator.

AI-ENHANCED SYSTEMATIC DELIVERY

Human Expertise Meets Intelligent Automation

I have pioneered the integration of human-centered artificial intelligence with professional service delivery, creating bespoke agentic digital twin systems that scale expertise while preserving authentic relationships.

With proven frameworks that orchestrate intelligent automation, your expert knowledge is delivered consistently, with scalable results.

Are you Ready to Supercharge Your Business?

Craig Park, an AEC industry veteran and SMPS Fellow, has developed easy-to-use frameworks and authored a series of books focusing on the needs of professional service firms to help them build their presence and win more work. Learn how to inspire and motivate your team to achieve extraordinary results. Foster a culture of collaboration and unity that leads to greater success.

Craig’s consulting approach helps you master the skills that top leaders need to succeed. From strategic thinking to brand-focused marketing communication to personal development, you’ll learn the essential qualities that set you and your firm apart.

Books by Craig Park

The Architecture of Practice series

With a wealth of knowledge, Craig has authored an extraordinary series of books tailored to the specific needs of professional services firms.

Testimonials

What People Are Saying...

Discover what clients and readers have to say about Craig Park’s CatalystFactor consulting services. Craig is an accomplished consultant, author, personal development mentor, and exceptional strategic advisor. Craig has a proven track record of transforming organizations, inspiring individuals, and igniting positive change in the world of professional services.

Learning from Craig is easy because he has a knack for making engaging and collaborating with him fun. Craig’s leadership is contagious!

Craig’s understanding of the A/E/C and AV industries and his facility as a writer and clear communicator were very important to our IPO effort.

Craig is a dynamic speaker. His passion and knowledge about the A/E/C industry, marketing, and life are evident in all his seminars.

Craig loves marketing and the A/E/C industry and has more passion for professional services marketing than anyone I know.

Craig's business, marketing, and client development skills are complimented by his immense technical capability and commitment to organizational development.

After attending Craig’s half-day workshop, one of my clients — the CEO of a design firm — told me that it was the most informative session he had attended in his 30 years as an architect.

Craig inspires others to sharpen their leadership skills. He is an advocate, a mentor, a facilitator, and a creative. Craig lives and breathes A/E/C marketing and motivates his clients to seek, grow, and excel themselves.

Craig’s mentoring gave me access to his years of knowledge and his national network. I know I can call him anytime for his opinion and suggestions.

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The 10-Step Framework to Elevate your Leadership Potential.

Connect With Me

Take your professional services to new heights

The best way to understand how our proven frameworks can systematically address your business needs is to schedule a free initial discovery consultation.

Let’s take the first step together. Schedule a free consultation call to drive the first step to greater success.

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