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FOR IMMEDIATE
RELEASE
New Book Shows How to Create a
Successful Professional Service Firm
In The Architecture of
Value: Building Your Professional Practice, industry expert,
Craig Park, delivers an important business guide on how to build and
grow a professional service firm based on leadership, authenticity,
and collaboration.
Omaha, Neb., November 8, 2011 — From architects, engineers,
and contractors, to lawyers, consultants, and accountants, few
professional service firms develop the necessary strategies to
weather uncertain economies, let alone create a highly successful
and enduring legacy. By basing their business practice on the
fundamentals of expertise, excellence, and experience, professional
service firms can grow and profit, even in times of political,
social, and market upheaval, according to author Craig Park in his
new book, The Architecture of Value: Building Your Professional
Practice (AquilanPress: 2011; ISBN 0615513344).
Dan Burrus, author of New York Times
best seller
Flash
Foresight, said “The Architecture of Value contains the
knowledge you need to take your business to the next level. I highly
recommend it.” In The Architecture of Value, readers will learn how
to develop sound strategy, craft the marketing message, and
ultimately deliver high-value service. Park includes many anecdotes
and practical examples drawn from his 30+ years of experience
working in professional services.
According to Jerry Yudelson, PE, LEED®
Fellow, author of
Marketing Green Building Services, “Park’s book is
an amazing tour de force that shows you definitively how to create,
sell, and deliver the highest-quality, most profitable professional
services. If you master the abundance of lessons he freely offers,
your business, professional, and personal life would be far more
successful.”
"The foundation of an enduring
professional practice parallels the practice of architecture—where
collaborative teams conceive, design, and document a solution to a
client’s challenge, and coordinate in the execution of that solution
to a positive outcome,” said Park. “While I practice in the building
technology industry, I believe the process for creating a
sustainable professional service firm is common to all
service-oriented businesses.”
Park uses real-life workplace stories
and best practices from successful leaders to show how to deliver
exceptional service, and offers new methods for optimizing and
measuring these concepts. "Many have called today’s
socio-political-economic reality ‘the new normal.’ I believe we are
at the beginning of a new cycle—one that will bring about a
sea change in professional service practices,” Park said. “The rise
of real-time, on-line, multi-dimensional collaboration and social
media-driven information exchange will forever change how
professional service firms provide value to their clients,
regardless of market or area of expertise.”
The Architecture of Value: Building
Your Professional Practice is available for sale online at Park’s
website, the
SMPS’ Bookstore,
Amazon,
Barnes & Noble, and other
channels.
ABOUT THE AUTHOR:
Craig Park is a business, marketing, and technology consultant. He
earned his bachelor's degree in architecture from California
Polytechnic State University, San Luis Obispo, and studied at New
York University and the Advanced Management Institute in San
Francisco. Park is a Fellow of the Society for Marketing
Professional Services (SMPS) and an Associate of the American
Institute of Architects (AIA). He has published extensively and is a
frequent presenter at building industry conferences.
MEDIA CONTACT:
Craig Park, FSMPS, Assoc. AIA
Email:
craig@craigpark.com; Twitter: cepark49; LinkedIn: Craig Park;
Blog: The Virtual CMO
Phone: 402.932.4065; Cell: 310.570.7636
COVER ART AND
REVIEW COPIES AND INTERVIEWS AVAILABLE.
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