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This site is designed
to provide you with
information to help you master the building, growing
and sustaining a successful professional service firm,
including:
-
Developing innovative
marketing communication and business development
methods that drive the business process;
-
Implementing information
and communication
technology to support best practices and
effective business knowledge sharing strategies; and,
-
Continuing
improvement of the practice through
fiscally-responsible
management, leadership development, and
optimized project delivery to strengthen the quality of
successful client service.
To support these goals, I've
provided
resources, including
publications for download or purchase,
business tools that can save you money,
links
to industry sources, and a
calendar of upcoming industry events to for learning
and networking.
I promote the idea that
design, message and process must be interconnected to enable
optimal interaction, collaboration, and service to our
clients, while supporting our personal and professional
"brand" - what I have termed the architecture of image™.
All of the information you will find here is designed to
help you build integrated strategies that cross all
core business functions, ensuring bottom-line results™,
my personal "brand promise."
The information in my
website includes ideas that I value. In my professional
life, where I serve as Vice President & Chief Marketing
Officer at LEO A
DALY, and my volunteer efforts as a Fellow,
and
Trustee for the
Society for Marketing
Professional Services
Foundation, I believe that the well-informed demand,
provide and receive excellence in their projects and their
work. This in turn, brings long-term benefits equally to
clients and service providers regardless of business type or
industry.
The site is updated
regularly with new information, recently published work, and
new links. If you know of other websites you think should
be listed here, please send me an
email with
their link. Thanks for visiting. I hope you will bookmark
this site and refer to it often.
--- Craig Park, FSMPS, Assoc.
AIA |
