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about: craigpark.com
CRAIGPARK.COM
was created to
promote that best practices in strategy, message,
and process must be integrated to enable optimal interaction,
collaboration, and, ultimately, to provide the highest value to your clients, while supporting
your
personal vision and your firm's professional image
and growth.
I provide information to help you apply the best practices in
management,
marketing,
and
technology,
and
leadership
development
to your professional service in design,
engineering, construction, finance, and consulting.
Services are provided with a low cost, high value proposition,
and are designed to help your firm succeed and grow.
My website includes ideas, articles, books, and resource
recommendations focused on strategic marketing, management, and
technology intelligence for
professional service firms in design, engineering, finance, law,
management, and technology consulting. I am a nationally read
author and speaker, and you can also read more on my blog,
the
virtual cmo,
which I update regularly with current thinking and new ideas to
help your business succeed.
I believe that the well-informed demand, provide and receive
excellence in their projects and their work. This in turn, brings
long-term benefits equally to clients and service providers
regardless of business type or industry.
The website is arranged around four overarching themes:
This
information is designed to help you with the
creation, development, and sustainable growth of your professional
service practice through
an integrated approach to
marketing,
management, and
technology, with resources to help
you
discover
potential to build service
value, create your brand
image, and
leverage your
connection with your clients by providing
innovative and collaborative project delivery, while developing
leaders with vision whose mastery
of best practice methods
will drive your business toward success.
All of the information you will
find here is designed to help you create integrated strategies
& bottom-line
results™
that cross all core business functions, ensuring success for your
endeavors—my personal
brand promise.
The information in my website includes ideas that
I value. In my professional life, I provide advisory services
on the application of technology in the built environment as a
Principal with
The Sextant Group from Omaha, Nebraska,
and in volunteer efforts as a Fellow and past national president of the
Society for Marketing Professional
Services.
The site is updated regularly with new
information, recently published work, downloads, and new links.
Relevant and timely motivational messages are posted on the home page and the archive of the past
postings is available in an
library of
quotes for your reference.
If
you know of other books, events, or resources you think should be listed here, please
send me an
email
with their link.
I hope you will bookmark this site and refer
to it often. Thanks for visiting.
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Professional Experience includes:
-
Principal
Consultant, The Sextant Group
-
CMO, LEO
A DALY
-
CMO,
Fields Devereaux
-
Principal,
Enterprise Strategies, Shen Milsom Wilke
-
VP,
Professional Systems, Harman Pro Group
-
VP, Strategic
Development, Intellisys Group
-
Principal,
AV Design, Paoletti Associates
-
Director of
Operations, Hubert Wilke
Editorial
Contributions include:
-
Architectural Record
-
Interiors
-
LA Business
Journal
-
ProAV
-
SMPS
Marketer
-
Sound &
Video Contractor
-
Systems
Contractor News
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