about: craigpark.com

CRAIGPARK.COM was created to promote that best practices in strategy, message, and process must be integrated to enable optimal interaction, collaboration, and, ultimately, to provide the highest value to your clients, while supporting your personal vision and your firm's professional image and growth. 

I provide information to help you apply the best practices in management, marketing, and technology, and leadership development to your professional service in design, engineering, construction, finance, and consulting. Services are provided with a low cost, high value proposition, and are designed to help your firm succeed and grow.

My website includes ideas, articles, books, and resource recommendations focused on strategic marketing, management, and technology intelligence for professional service firms in design, engineering, finance, law, management, and technology consulting.  I am a nationally read author and speaker, and you can also read more on my blog, the virtual cmo, which I  update regularly with current thinking and new ideas to help your business succeed.

I believe that the well-informed demand, provide and receive excellence in their projects and their work.  This in turn, brings long-term benefits equally to clients and service providers regardless of business type or industry.  

The website is arranged around four overarching themes:

• the architecture of value.™ — creating an enduring professional practice

• the architecture of image.™ —building a strong and effective brand

• the architecture of connection.™ — enhancing collaboration with technology

• the architecture of vision.™ — developing a legacy of leadership

This information is designed to help you with the creation, development, and sustainable growth of your professional service practice through an integrated approach to marketing, management, and technology, with resources to help you discover potential to build service value, create your brand image,  and leverage your connection with your clients by providing innovative and collaborative project delivery, while developing  leaders with vision whose mastery of best practice methods will drive your business toward success.

All of the information you will find here is designed to help you create integrated strategies & bottom-line results™ that cross all core business functions, ensuring success for your endeavors—my personal brand promise.

The information in my website includes ideas that I value.  In my professional life, I provide advisory services on the application of technology in the built environment as a Principal with The Sextant Group from Omaha, Nebraska, and in volunteer efforts as a Fellow and past national president of the Society for Marketing Professional Services. 

The site is updated regularly with new information, recently published work, downloads, and new links.  Relevant and timely motivational messages are posted on the home page and the archive of the past postings is available in an library of quotes for your reference.

If you know of other books, events, or resources you think should be listed here, please send me an email with their link.  I hope you will bookmark this site and refer to it often.  Thanks for visiting. 

Professional Experience includes:

• Principal Consultant, The Sextant Group

• CMO, LEO A DALY

• CMO, Fields Devereaux

• Principal, Enterprise Strategies,  Shen Milsom Wilke

• VP, Professional Systems,       Harman Pro Group

• VP, Strategic Development,     Intellisys Group

• Principal, AV Design, Paoletti Associates

• Director of Operations, Hubert Wilke

Editorial Contributions include:

• Architectural Record

• Interiors

• LA Business Journal

• ProAV

• SMPS Marketer

• Sound & Video Contractor

• Systems Contractor News