|
CRAIG PARK, FSMPS, Associate AIA,
CSI,
has been active in the building industry for more than 20 years. He has
held leadership roles in design, project management, marketing, business
development, strategic planning, and operations. He has worked for both
small and large firms, in both design consulting and contracting
practices. Craig has directed firms ranging from 25 people to 650, spanning
a single office to 25 branches, generating from $2M to $200M in annual
revenues.
Park's experience includes developing successful strategies for
communication, marketing and business development,
and project and service delivery. His technical background comes from
developing award-winning multi-modal communication solutions for clients
in business, education, government, and private and public institutions.
Craig served as the communication technology consultant for the Getty
Center, Stanford University, Bank of America, Coca-Cola, IBM, among more
than 1,000 projects during his career.
His technical work was recognized by the International
Communications Industries Association (ICIA) with awards for Distinguished
Achievement in Systems and Facilities Design for Varian Associates
Headquarters (1992) and Apple Computer’s R&D Auditorium (1994),
and he was named Educator 2000 by the National Systems
Contractors Association (NSCA).
He holds a BS in Architecture from California State Polytechnic
University, San Luis Obispo (1978), and has completed continued learning in
Microprocessor Technology at New York University
(1980) and in Leadership at the Advanced Management Institute for Architecture and Engineering in San
Francisco (1994). A true believer in life long learning, Craig regularly
attends programs designed to provide the latest thinking on all aspects
of business practice.
He is recognized by the Society for Marketing Professional
Services (SMPS) as both a Fellow (FSMPS) and a Certified Professional Service Marketer (CPSM).
Craig served as SMPS National President in 2002/2003. He was honored by the national Society as
Chapter President of the Year in 1995,
and by the San Francisco/Bay Area Chapter in 2005 with the William B.
Hankinson Founder's Lifetime Achievement Award.
Craig is an Associate member of the
American Institute of Architects (AIA), a professional member of the
Construction Specifications Institute (CSI), the
Construction Writers of America (CWA), the National Systems Contractors Association
(NSCA), and the
Architectural Foundation Los Angeles (AFLA). Craig also served on the national Board
of the ICIA from 1993-2000.
He was a founding member of the
NSCA Consultant's Council, and the
founding Chair of the ICIA’s Independent Consultants Council.
Craig is the author of Design. Market. Grow!: Building an Enduring Practice
through Expertise, Excellence and Experience (SMPS, 2003), and was a
contributing author for the SMPS Marketing Handbook for Design and
Construction Professionals (Building News, 2000). He is a featured writer
and columnist in the technology industry’s leading trade journal, Systems
Contractor News ("Virtuality"), and columnist on technology for the SMPS
Marketer ("NextEdge"). His writing has also appeared in the SMPS Marketer,
PSMA Authority, Los Angeles Business Journal,
Orange County Business Journal, and his work and ideas have been featured
in Architectural Record, Interiors, California AIA’s quarterly journal, ArcCA,
and the building industry website, ArchNewsNow.
Craig is a frequent presenter at building industry events. He has
presented programs on marketing, technology and management to the AIA, International Facilities Management
Association (IFMA), Institute of Business Designers (IBD), NSCA, International Interior
Design Association (IIDA), and SMPS, among others.
Acknowledgements:
None of the
accomplishments in my career would have been possible without the teaching and encouragement I received
from some of the technology industry's true leaders, including Hubert Wilke
("Mr. AV, and a true marketing genius) and Robert Nissen (the best
understanding of "process" I ever met). Equally influential
are some of the late "greats" including Edwin Hodder (for his
practical and pragmatic realism, Irving Wood (the greatest sound system
engineer I have known, and one of the truly "nice guys"), and Raymond Wadsworth (the "Master" of
technology enabled communication).
The
professional guidance that came from the mentoring of Patrick Bell, Lou Marines, Bill Truby, Margaret Spalding, Dr. Susan
Harris, Kay Godwin,
Gwendolyn Powell-Todd and all the SMPS Fellows cannot be underestimated.
The teaching and wise counsel of Susan Shippey and Marta Monahan have been
invaluable. And I count myself fortunate for the interest and input from my closest friends:
Scott Lindsay, Jerry Siebum, Mike Reilly, Mike Savage and Barbara Barry.
The influence and experience gained
from all of these personal and professional contacts,
and the inspirations and motivations of those elusive muses who have crossed my path, have made a difference
in my life beyond expression. And nothing is more
important to me today than the support and love I receive so unconditionally
from my son, Trevor, and my dearest, Cherri. Thank you all.
|
