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Articles,
Presentations & Books: The latest writing and speaking on Marketing, Technology &
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Design. Market. Grow! |
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A unique collection of observations and lessons
learned drawn from more than 30 years of experience in the building
industry.
Framed as practical directions for leaders and aspiring leaders, I
share real-world examples on how to build a professional service firm
through a combination of expertise, excellence and experience ---
supported by leadership, values, and collaboration the foundations for an enduring practice.
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Marketing
Handbook |
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This authoritative volume has articles on
major topics in marketing design and construction services written by
experienced professionals. Whether it's business development,
communications planning, image building, website development, ISO 9000,
international marketing, professional development, proposals, the niche
strategy, or winning presentations, you can be certain that the advice
comes from an industry leader who has faced this real-world challenge.
Craig Park, contributing author.
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Articles
& Presentations |
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This section of the site includes my writing
and presentations on contemporary marketing skills,
technology enabling solutions, and the elements of sound business practice
management necessary to
succeed.
You are free to reuse/reprint any of this
material.
I only ask that you provide attribution, citing me as the author, and the
referenced publishing magazine as the source, if you choose to quote or
republish them.
Recent
articles & presentations:
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Book
of the Month |
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New and recommended reading. As a true
believer in continual learning, I will provide a link to a new resource
each month. This page will also provide archival history for the
year.
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The Bookshelf |
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Recommended
reading for learning and enjoyment that will
enrich your knowledge of the potential for marketing, improved
processes using technology for better client service, and insight into
innovative management techniques.
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