 |
MORE BOOKS |
|
|



 



|
MARKETING |
TECHNOLOGY | MANAGEMENT |
| |
|
MARKETING |
| |
|
|
|
Adler,
The
Zen of Selling: The Way to Profit from Life's Everyday Lessons
(Amacom), 1998
Aquila & Marcus,
Client at the Core:
Marketing and Managing Today's Professional Services Firm
(Wiley), 2004
Beckwith, Selling
the Invisible: A Field Guide to Modern Marketing (Warner Books),
1997
Black,
No More Cold Calling (Warner Business Books), 2006
Davis,
Measuring Marketing:
103 Key Metrics Every Marketer Needs (John Wiley & Sons), 2006
Dawson,
Developing Knowledge-Based Client Relationship: The Future of
Professional Services (Butterworth-Heinemann), 2000
Decker, The
Art of Communicating:
Achieving Interpersonal Impact in Business
(Crisp Publications), 1988
Diorio,
Beyond e: 12 Ways Technology is Transforming Sales & Marketing
Strategy (McGraw-Hill), 2002
Fugere, Hardaway & Warshawsky,
Why Business People Speak Like Idiots:
A Bullfighters
Guide (Free Press) 2005
Gladwell,
Blink:
The Power of Thinking Without Thinking (Little
Brown), 2005
Gladwell,
The Tipping Point (Back Bay Books), 2002
Godin,
Unleashing the Idea Virus (Do You Zoom), 2000
Godin,
Free Prize Inside (Portfolio), 2004
Godin,
All Marketers are Liars:
The Power of Telling Authentic Stories
(Portfolio), 2005
Harding, Rain
Making: The Professional's Guide to Attracting New Clients (Adams
Media), 1994
Harding, Creating
Rain Makers: The Manager's Guide to Training Professional to Attract New
Clients (Adams Media), 1998
Hayden,
Get Clients Now: A 28-Day Marketing Program for Professionals,
Consultants, and Coaches (AMACOM/American Management
Association), 2006
Hill & Rifkin,
Radical Marketing: From Harvard to Harley, Lessons from Ten That
Broke the Rules and Made It Big
(Collins), 1999
Levinson, Guerrilla
Marketing: Secrets for Making Big Profits from Your Small Business
(Houghton Mifflin Co),
3rd Edition 1998
Linton, Clary & Rost,
Marketing for Architects and Designers
(WW Norton & Company), 2005
Kalakota and Whinston, Electronic
Commerce: A Manager's Guide (Addison Wesley), 1997
Khalsa,
Let's Get Real or Let's Not Play:
The Demise of 20th Century Selling and the Advent of Helping
Clients Succeed (Franklin Covey), 1999
Kawasaki,
How
to Drive Your Competition Crazy: Creating Disruption for Fun & Profit,
(Hyperion), 1995
Mackay, Dig
Your Well Before Your Thirsty (Currency Doubleday), 1997
Mitchell,
Hug Your Customer (Hyperion), 2003
Neumeier,
The Brand Gap: How the Bridge the Distance between
Business Strategy and Design (New Riders Press), 2003
Pappows, Enterprise.com:
Market Leadership in the Information Age (Perseus Books),
1998
Piercy,
Market-Led Strategic Change
(Butterworth-Heinemann), 2002
Postma, The
New Marketing Era: Marketing to the Imagination In a Technology-Driven
World (McGraw Hill), 1998
Potter,
Winning In The Invisible Market: A
Guide To Selling Professional Services In Turbulent Times
(RA Potter Advisors), 2003
Reis and Trout,
Positioning:
How to be Seen
and Heard in an Overcrowded Marketplace
(McGraw-Hill), 2000
Ringland & Young,
Scenarios in Marketing:
From Vision to Decision (Wiley), 2006
Sobel,
Making Rain:
The Secrets of Building Lifelong Client
Loyalty
(Wiley), 2003
Stevens,
Your
Marketing Sucks. (Crown
Business), 2003
Treacy & Wiersema, The
Discipline of Market Leaders (Perseus Books), 1995
Winsor,
Beyond the Brand: Why Engaging the Right Customers is Essential
to Winning in Business (Dearborn Trade Publishing), 2004
Young, Weiss & Stewart,
Marketing Champions: Practical Strategies for Improving
Marketing's Power, Influence and Business Impact (Wiley), 2006
Zikmund, McLeod, & Gilbert,
Customer Relationship Management: Integrating
Marketing Strategy and Information Technology
(Wiley), 2002
Zyman, The
End of Marketing As We Know It (HarperBusiness)
1999
|
| |
|
top |
|
TECHNOLOGY |
| |
|
|
|
Kelley, The
Art of Innovation
(Currency Doubleday), 2000
Davies, God
and the New Physics
(Simon & Schuster), 1984
Gleick, Faster
(Vintage) 1999
Greene, The
Elegant Universe: Superstrings, Hidden Dimensions, and the Quest
for the Ultimate Theory (WW Norton & Co.), 1999
Tufte, The
Visual Display of Quantitative Information (Graphics
Press), 1983
Tufte, Envisioning
Information (Graphics Press), 1990
Tufte, Visual
Explanations: Images and Quantities, Evidence and Narrative
(Graphics Press), 1997
Wheatley, Leadership
and the New Science: Discovering Order in a Chaotic World
(Berrett-Koehler),
1999
Zukov, The
Seat of the Soul (Simon & Schuster), 1989
Zukov, The
Dancing Wu Li Masters: An Overview of the New Physics
(William Morrow and Company), 1979
|
| |
|
top |
|
MANAGEMENT |
|
|
|
|
|
Adizes, Corporate
Lifecycles: How and Why Corporations Grow and Die and What To Do About It
(Prentice Hall), 1988
Bayly, Empire
& Information: Intelligence Gathering and Social
Communication in India, 1780-1870 (Cambridge University Press),
1996
Bennis,
On Becoming a Leader (Addison Wesley),
1989
Collins and Porrras, Built
to Last: Successful Habits of Visionary Companies (Harper
Business), 1994
Capelin,
Principles for Principals:
Insights &
Anecdotes About What Makes Professional Service Firms Thrive (SMPS),
2004
Conley, Rebel
Rules: Daring to be Yourself in Business (Fireside), 2001
Daniell,
Strategy: Development and Presentation of World Class Business Strategy
(Palgrave Macmillan), 2005
Davis & Meyer, Blur
(Little Brown & Co.), 1999
Davy & Harris,
Value
Redesigned:
New Models for
Professional Practice (Greenway Communications), 2005
DePree, Leadership
is an Art (Dell), 1989
Feldman & Spratt, Five
Frogs on a Log : A CEO's Field Guide to Accelerating the Transition in
Mergers, Acquisitions, and Gut Wrenching Change (HarperBusiness)
1999
Fisher & Ury, Getting
to Yes: Negotiating Agreement Without Giving In (Penguin), 1981
Flynn-Heapes,
Creating Wealth: Principles and Practices for Design Firms (SPARKS:
Center for Strategic Planning), 2000
Goldratt, The
Goal: A Process of Ongoing Improvement (North River Press),
1984
Goldratt, It's
Not Luck (North River Press), 1994
Hammel, Leading
the Revolution (Plume), 2002
Hartman & Rodin, Free,
Perfect & Now: Connecting to the Three Insatiable Customer Demands:
A
CEO's True Story (Simon
& Schuster), 1999
Hiebeler, Kelly & Ketteman, Best
Practices: Building Your Business with Customer-Focused Solutions
(Simon & Schuster), 1998
Hunter,
The Servant: A Simple Story of the True Essence of Leadership
(Prima), 1998
John-Steiner,
Creative
Collaboration (Oxford
University Press), 2000
Kim & Mauborgne,
Blue Ocean Strategy:
How to Create Uncontested
Market Space and Make Competition
Irrelevant
(Harvard Business School Press) 2005
Lewis, The
New New Thing: A Silicon Valley Story
(WW Norton), 2000
Lipnack and Stamps, Virtual
Teams: Reaching Across Space, Time, and Organizations with
Technology (John Wiley & Sons), 1997
Kawasaki &
Moreno, Rules
for Revolutionaries: The Capitalist Manifesto, (HarperBusiness),
1999
Maxwell,
Your Roadmap for Success (Thomas Nelson Publishing), 2002
Negroponte, Being
Digital (Knopf), 1995
Park,
Design. Market. Grow!: Building an Enduring Practice Through Expertise,
Excellence & Experience (SMPS), 2003
Pascale, Milleman & Gioja, Surfing the Edge of Chaos
(Crown) 2000
Peters, The
Pursuit of Wow!:
Every Person's Guide to Topsy-Turvy Times (Vintage Books), 1994
Peters, The Professional Service
Firm 50 (Knopf)
2000
Peters, The
Circle of Innovation (Knopf)
1997
Prosen,
Kiss Theory Good Bye: 5 Proven Ways to Get Results from Any Company (Gold
Pen), 2006
Senge, The
Fifth Discipline:
The Art and Practice of the Learning Organization
(Currency Doubleday), 1990
Sinetar, The
Mentor's Spirit: Life Lessons on Leadership and the Art of
Encouragement (St. Martin's Press), 1998
Sloan,
Smarter, Faster, Better:
Strategies for Effective, Enduring, and Fulfilled Leadership (Jossey-Bass), 2006)
Wacker, Taylor &
Means, The
500 Year Delta: What Comes After What Comes Next (Harper Perennial), 1998
Wheatley, Leadership
and the New Science:
Learning About Organization from an Orderly Universe (Berrett-Koehler), 1992
Whiteley,
The
Corporate Shaman: A Business Fable (Colins), 2002
Whyte,
Crossing the Unknown Sea (Berkeley Publishing Group), 2001
Youngblood, Life
at the Edge of Chaos (Perceval
Publishing), 1997
|
| |
|
|
| |
|
|
|
PUBLICATIONS |
BUSINESS TOOLS |
CALENDAR
HOME |
INFORMATION |
RESOURCES |
TOP |
|
|
|
|