04.07 Vol.9 No.4

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       Integrated Strategies, Bottom-Line Results

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MARKETING | TECHNOLOGY | MANAGEMENT

 
MARKETING
     

Adler, The Zen of Selling: The Way to Profit from Life's Everyday Lessons (Amacom), 1998  

Aquila & Marcus, Client at the Core: Marketing and Managing Today's Professional Services Firm (Wiley), 2004

Beckwith, Selling the Invisible: A Field Guide to Modern Marketing (Warner Books), 1997

Black, No More Cold Calling (Warner Business Books), 2006

Davis, Measuring Marketing: 103 Key Metrics Every Marketer Needs (John Wiley & Sons), 2006

Dawson, Developing Knowledge-Based Client Relationship: The Future of Professional Services (Butterworth-Heinemann), 2000

Decker, The Art of Communicating: Achieving Interpersonal Impact in Business (Crisp Publications), 1988

Diorio, Beyond e: 12 Ways Technology is Transforming Sales & Marketing Strategy (McGraw-Hill), 2002

Fugere, Hardaway & Warshawsky, Why Business People Speak Like Idiots: A Bullfighters Guide (Free Press) 2005

Gladwell, Blink: The Power of Thinking Without Thinking (Little Brown), 2005

Gladwell, The Tipping Point (Back Bay Books), 2002

Godin, Unleashing the Idea Virus (Do You Zoom), 2000

Godin, Free Prize Inside (Portfolio), 2004

Godin, All Marketers are Liars: The Power of Telling Authentic Stories (Portfolio), 2005

Harding, Rain Making: The Professional's Guide to Attracting New Clients (Adams Media), 1994

Harding, Creating Rain Makers: The Manager's Guide to Training Professional to Attract New Clients (Adams Media), 1998

Hayden, Get Clients Now: A 28-Day Marketing Program for Professionals, Consultants, and Coaches (AMACOM/American Management Association), 2006

Hill & Rifkin, Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big (Collins), 1999

Levinson, Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Houghton Mifflin Co), 3rd Edition 1998  

Linton, Clary & Rost, Marketing for Architects and Designers (WW Norton & Company), 2005

Kalakota and Whinston, Electronic Commerce: A Manager's Guide (Addison Wesley), 1997

Khalsa, Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed (Franklin Covey), 1999

Kawasaki, How to Drive Your Competition Crazy: Creating Disruption for Fun & Profit, (Hyperion), 1995

Mackay, Dig Your Well Before Your Thirsty (Currency Doubleday), 1997

Mitchell, Hug Your Customer (Hyperion), 2003

Neumeier, The Brand Gap: How the Bridge the Distance between Business Strategy and Design (New Riders Press), 2003

Pappows, Enterprise.com: Market Leadership in the Information Age (Perseus Books), 1998

Piercy, Market-Led Strategic Change (Butterworth-Heinemann), 2002

Postma, The New Marketing Era: Marketing to the Imagination In a Technology-Driven World (McGraw Hill), 1998

Potter, Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times (RA Potter Advisors), 2003

Reis and Trout, Positioning: How to be Seen and Heard in an Overcrowded Marketplace (McGraw-Hill), 2000

Ringland & Young, Scenarios in Marketing: From Vision to Decision (Wiley), 2006

Sobel, Making Rain: The Secrets of Building Lifelong Client Loyalty (Wiley), 2003

Stevens, Your Marketing Sucks. (Crown Business), 2003

Treacy & Wiersema, The Discipline of Market Leaders (Perseus Books), 1995

Winsor, Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business (Dearborn Trade Publishing), 2004

Young, Weiss & Stewart, Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact (Wiley), 2006

Zikmund, McLeod, & Gilbert, Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Wiley), 2002

Zyman, The End of Marketing As We Know It (HarperBusiness) 1999

   

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TECHNOLOGY
     

Kelley, The Art of Innovation (Currency Doubleday), 2000

Davies, God and the New Physics (Simon & Schuster), 1984  

Gleick, Faster (Vintage) 1999

Greene, The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory (WW Norton & Co.), 1999  

Tufte, The Visual Display of Quantitative Information (Graphics Press), 1983

Tufte, Envisioning Information (Graphics Press), 1990  

Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative (Graphics Press), 1997  

Wheatley, Leadership and the New Science: Discovering Order in a Chaotic World (Berrett-Koehler), 1999

Zukov, The Seat of the Soul (Simon & Schuster), 1989  

Zukov, The Dancing Wu Li Masters: An Overview of the New Physics (William Morrow and Company), 1979

   

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MANAGEMENT
     

Adizes, Corporate Lifecycles: How and Why Corporations Grow and Die and What To Do About It (Prentice Hall), 1988

Bayly, Empire & Information: Intelligence Gathering and Social Communication in India, 1780-1870 (Cambridge University Press), 1996

Bennis, On Becoming a Leader (Addison Wesley), 1989

Collins and Porrras, Built to Last: Successful Habits of Visionary Companies (Harper Business), 1994  

Capelin, Principles for Principals: Insights & Anecdotes About What Makes Professional Service Firms Thrive (SMPS), 2004

Conley, Rebel Rules: Daring to be Yourself in Business (Fireside), 2001

Daniell, Strategy: Development and Presentation of World Class Business Strategy (Palgrave Macmillan), 2005

Davis & Meyer, Blur (Little Brown & Co.), 1999

Davy & Harris, Value Redesigned: New Models for Professional Practice (Greenway Communications), 2005

DePree, Leadership is an Art (Dell), 1989

Feldman & Spratt, Five Frogs on a Log : A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut Wrenching Change (HarperBusiness) 1999

Fisher & Ury, Getting to Yes: Negotiating Agreement Without Giving In (Penguin), 1981  

Flynn-Heapes, Creating Wealth: Principles and Practices for Design Firms (SPARKS: Center for Strategic Planning), 2000  

Goldratt, The Goal: A Process of Ongoing Improvement (North River Press), 1984  

Goldratt, It's Not Luck (North River Press), 1994  

Hammel, Leading the Revolution (Plume), 2002

Hartman & Rodin, Free, Perfect & Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story (Simon & Schuster), 1999

Hiebeler, Kelly & Ketteman, Best Practices: Building Your Business with Customer-Focused Solutions (Simon & Schuster), 1998

Hunter, The Servant: A Simple Story of the True Essence of Leadership (Prima), 1998

John-Steiner, Creative Collaboration (Oxford University Press), 2000

 

Kim & Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press) 2005

 

Lewis, The New New Thing: A Silicon Valley Story (WW Norton), 2000  

Lipnack and Stamps, Virtual Teams: Reaching Across Space, Time, and Organizations with Technology (John Wiley & Sons), 1997  

Kawasaki & Moreno, Rules for Revolutionaries: The Capitalist Manifesto, (HarperBusiness), 1999

Maxwell, Your Roadmap for Success (Thomas Nelson Publishing), 2002

Negroponte, Being Digital (Knopf), 1995

Park, Design. Market. Grow!: Building an Enduring Practice Through Expertise, Excellence & Experience (SMPS), 2003

Pascale, Milleman & Gioja, Surfing the Edge of Chaos (Crown) 2000

Peters, The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times (Vintage Books), 1994

Peters, The Professional Service Firm 50 (Knopf) 2000

Peters, The Circle of Innovation (Knopf) 1997

Prosen, Kiss Theory Good Bye: 5 Proven Ways to Get Results from Any Company (Gold Pen), 2006

Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (Currency Doubleday), 1990  

Sinetar, The Mentor's Spirit: Life Lessons on Leadership and the Art of Encouragement (St. Martin's Press), 1998

Sloan, Smarter, Faster, Better: Strategies for Effective, Enduring, and Fulfilled Leadership (Jossey-Bass), 2006)

Wacker, Taylor & Means, The 500 Year Delta: What Comes After What Comes Next (Harper Perennial), 1998

Wheatley, Leadership and the New Science: Learning About Organization from an Orderly Universe (Berrett-Koehler), 1992  

Whiteley, The Corporate Shaman: A Business Fable (Colins), 2002

Whyte, Crossing the Unknown Sea (Berkeley Publishing Group), 2001

Youngblood, Life at the Edge of Chaos (Perceval Publishing), 1997

     
     

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