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Next Edge: VoIP, The New Phone Connection
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SMPS Marketer, 02.05
Let’s look at the fast-growing trend in
Internet-based
voice communication. VoIP is a revolutionary technology that
has the potential to alter completely the world’s telephone
systems. If you’re new to VoIP, get ready for a dramatic,
innovative, and cost-effective change in the way you make
telephone calls. Quite simply, VoIP takes traditional telephone
signals and turns them into digital data that can be transmitted
over the Internet.
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Ten Steps to Strategic Technology: Providing Customer Value
through Innovative Planning
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System Contractor News, 08.04
AV, IT and Telecom equipment has rapidly
become a commodity, available through open bid, office supply
superstores, and even EBay™ auctions. For the most part, AV/IT/Telecom
design and installation services are indistinguishable from provider to
provider the inexperienced customer. Many client requests for
qualifications and/or proposals for projects have become virtual
cattle-calls, where the qualified and the marginal compete on equal
footing. In this kind of marketplace, is there an effective way to
compete? Answering the following questions is a start.
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Twenty Questions:
Developing a Client-Centric Dialogue
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System Contractor News, 06.04
In the process of business development, we
identify, research, and meet with potential clients with whom we want to
work. As a result of learning about their needs and goals, we are able
to develop and present solutions that generate projects for our firms.
Even if they don’t have immediate needs, building the relationship can
lead to opportunities later on.
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Flying
with Eagles: Interview with Joe Brown, EDAW
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SMPS Marketer, 02.04
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We buy and sell in the business of
ideas, so you have to, no matter how big you get, have the next best
idea. If you run out of ideas you’re out of business. Growth means
change. You have to be ready to grow and change and expand.
--- Joe Brown
EDAW is a San
Francisco-based land planning and landscape architecture practice of
more than 1100 people spread across 25 offices in 4 countries. The firm
has grown since it’s formation in the 1940’s to become one of the
leaders in urban design and revitalization, landscape architecture,
community planning, ecological and environmental sciences, resource
management, and the economic, social science and information technology
required for large-scale environmental planning.
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Design. Market. Grow!
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Today, the building practice must provide: 1) a high level of
accountability; 2) project and service cost control; and, 3) speed of
service delivery. This is the baseline cost of entry for success in the
construction marketplace. It means an unerring focus on responsibility
to the customer, sustained profitability, and time-to-market (both for
the firm and for your clients).
This program provides directions and examples of how you can
develop those characteristics in yourself, your staff and your practice
that will ensure success.
In
Design, Market. Grow!, Craig Park provides unique observations and
lessons learned drawn from more than 30 years of experience in the
building industry. Framed as practical directions for leaders and
aspiring leaders, he shares real-world examples on how to build a
professional service firm through a combination of learning, leadership,
collaboration, and values
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the basis for an enduring practice.
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Changing Your Tune
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System Contractor News, 12.03
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What if you could adopt a style of marketing in your business, whether
designer or contractor, that would virtually ensure a growing demand for
your products and services, while simultaneously improving the
professional skills and client-focus of all of your staff? Do you
know a business owner who might be interested? Would you?
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The
Power of Collaboration
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System Contractor News, 07.03
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Success in the
construction industry is often defined by the success of many
collaborative efforts. Learning to maximize the advantages of
inter-organizational collaboration, and focusing your culture on the
benefits of those efforts, can lead to new opportunities and increased
profits. These positive results are built with the tools of knowledge,
trust and communication that are both synergistic and symbiotic.
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Planning for Success
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Building
Connections, 02.03
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What does today’s
smart architect, interior designer, or building specifier need to do in
the planning and budgeting process for technology? How can you make
sure the latest, cutting edge AV and IT systems are successfully
designed for and installed?
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Trusted
Advice
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System Contractor News, 01.03
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The continuing
slow-down in the building design and construction economy has generated
the need for a new look at the future business models for all
professional services. Whether consultant, contractor, design/builder or
manufacturer, it is becoming increasingly imperative to move toward
providing value-focused advisory services that work in concert with each
customer's own business strategies.
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Measuring
Marketing ROI
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System Contractor News, 12.02
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Is your marketing
program delivering value? Ever feel like your wasting money?
Unfortunately, most systems design and integration firms do not track
return on their promotional efforts. The good news is that there
are simple steps you can take to ensure that your investment in
marketing is paying off.
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Collaboration
Without Travel
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System Contractor News, 12.02
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Regardless of the
meeting type, multimedia technology can enable effective group
interaction between distant participants. Whether audio
teleconferencing, videoconferencing, or a web-conferencing application
or service provider is selected as the medium and distribution method of
choice, the processes of equipment selection, room configuration,
procurement, installation, training, content development, and user
orientation, requires careful study, planning and logistics management.
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On
Peters' Principles
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System Contractor News, 08.96
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If you haven't
been living in a cave for the last 20 years, you have probably read,
heard of or seen Tom Peters. If you haven't, you should! Author (In
Search of Excellence, Crazy Times Call for Crazy Organizations,
The Pursuit of WOW!, etc.) and lecturer, among other
skills, he heads an consulting practice in Palo Alto, California,
dedicated to advancing the latest organization strategies and tactics
for success.
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