|
The Architecture of Value
Building Your Professional Practice
In
The Architecture of Value,
Craig Park updates his 2002 publication
Design. Market. Grow!
with an expanded collection of observations and lessons
learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring
leaders, he shares real-world examples of how to build a
professional service firm through a combination of
leadership, collaboration, and value; the basis for creating
an enduring professional service practice.
See the Press Release!
What reviewers say!
Craig Park’s The Architecture of Value is an amazing tour de force
that shows you definitively how to create, sell and deliver the
highest-quality, most profitable professional
services in an incredibly demanding profession: designing,
constructing and operating buildings and facilities. If you could
really master the abundance of life lessons Craig freely offers,
your business, professional, and personal life would be far more
successful.
Jerry Yudelson, PE, MBA, LEEDâ
Fellow
author of
Marketing Green Building Services
An intellectual look at the
'big picture' of professional service.
Ron Worth, CAE, FSMPS, CPSM
co-author of Building Profits
Not simply a book about marketing and
financial success; it is also a call to self-reflection and
evolutionary development.
Julianna Waggoner,
Assoc. AIA
SMPS
Marketer
For those of us
who think we know it all, one new book is a real eye-opener. Park,
an architect, combines personal observations and common sense with
the fundamentals of starting, marketing, and maintaining a
successful practice. Though many principals may have forgotten these
pointers or set them aside during their rise to the top, here they
are again in a refresher course that touches all the bases.
Stephen A. Kliment,
FAIA
IOMA
Principal's Report
Contains the
knowledge you need to take your business to the next level. I
highly recommend it.
Daniel
Burrus
author
New York Times best seller
Flash
Foresight
Craig Park is the Phil
Jackson of our industry. You have got to read this book to
find out what "Sacred Hoops" you have to jump through to be
a champion.
Charlie Silver
M. Silver & Co.
A wealth of information.
Craig has distilled a wide range of concepts and data into a
cohesive package targeted to the building industry.
David Person
Person Consulting
The one-stop lexicon of
best practices for firms in our industry. Get copies for
your entire leadership team!
Ellen Flynn-Heapes, FSMPS
Author of
Creating Wealth:
Principles & Practices for Design Firms
|
